Gen Z, greenwashing – and how NexRev provides data and insight to help any organization meet their ESG goals
A recent report by McKinsey about fashion, greenwashing, and Gen-Z caught the eye of our energy management experts. The report writes about the importance of tackling greenwashing in fashion which it defines as:
“Reaping the benefits of hooking sustainably minded consumers without doing the real work—for example, by producing “sustainable” clothing that might not actually be built to last or replacing a traditionally frowned-upon fashion industry practice for one that’s no better for the planet.”
At NexRev, we prefer the Forbes definition of greenwashing, “where companies make false or misleading statements about their environmental credentials, whether unintentionally or as a deliberate marketing strategy.”
Instead of looking like something was done, at NexRev we focus on measurable results, actionable insights, and helping organizations identify new energy optimization opportunities – using science to help meet real world, tangible targets.
Gen Z, greenwashing, science, and data
The McKinsey report also highlights how Gen Z (people born between 1997-2012, following millennials) “cares most about the planet of any generation but is most on guard for inconsistency in messaging. In a 2021 survey 88% of American Gen Zers said that they don’t trust brands’ environmental, social and governance (ESG) claims.”
So, if Gen Z doesn’t trust what companies say, organizations need to establish greater credibility and trust for their ESG efforts. Why does this matter? Because Gen Z customers vote with their feet and gravitate towards suppliers and retailers that match their values.
So, if you don’t have credibility – or can’t establish it – then you will lose the next generation…
We know that communicating ESG values is a challenge facing NexRev’s customers across all vertical markets, including theaters & entertainment; groceries, convenience stores, fuel; retail; supercenters; financial & education; restaurants; warehouses; fitness & leisure, and retail pharma.
Our customers have proactively taken the initiative to tackle electricity waste by deploying DrivePak and Freedom, NexRev’s two flagship products, to reduce and monitor energy consumption.
In fact, businesses across North America have worked with NexRev to save more than five billion kWh of energy – and saves over two billion kg of CO2 emissions.
And that’s important because it provides substance to any organization’s claims regarding sustainability. It’s the measure that proves actions are genuine: we offer clear, measurable insights to track progress, monitor KPIs and help our customers to achieve their ESG goals.
Helping organizations reduce the amount of energy wasted within their commercial buildings is NexRev’s core competency
DrivePak and Freedom have both been deployed by blue chip organizations across the US, including Home Depot, Lowes, Floor & Décor, Bed Bath & Beyond, Ross, Burlington, At Home, Academy Sports, Pilot/Flying - as well as Bank of America and movie theaters across America such as Cinemark, Regal, AMC, and CMX.
In this earlier blog, Retail sustainability – how an Energy Management System can help to reduce the amount of electricity wasted in shops and warehouses, we discussed how an organization could make progress in meeting its sustainability goals by reducing the amount of electricity it uses.
Our DrivePak solution optimizes HVAC performance, and we tune operations to exactly match your unique requirements.
Better still, our team of experts focuses on helping you deliver more with your budgets, infrastructure, and assets to create sustainable savings in operations and energy, reducing your risk and increasing operational confidence.
We are focused on achieving quantifiable results and insights that enable organizations to identify new ways to reduce their energy usage – and, by controlling the devices we deploy, we translate those measurements into action.
To start the conversation about how you can reduce energy consumption and slow down energy waste, please send a message to: